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PNC Virtual Wallet Microsite (’08-’10)

billhoran — Sun, 22 Mar 2009 16:46:53 +0000

Flash microsite created for PNC Bank’s new “Virtual Wallet” offering – a bundle of 3 accounts and unique online tools geared specifically toward young people just starting out.

We hit the streets and interviewed people about their finances. We got photos, videos, quotes, stories – then we created an immersive world where all these things lived together, and told the story of how the Virtual Wallet could help make peoples financial lives better.

The next phase of this project was creating animated demos. We grouped together parts of the Virtual Wallet that made sense together, and created demos that showed a more holistic view of the tool, in a fun, engaging way.

“Everything you need to know about Virtual Wallet in 90 seconds” (youtube)
“Calendar, Bill Pay, & Danger Days” (youtube)
“Moneybar, Wishlist, & Recent Transactions” (youtube)
“Savings Engine & Punch the Pig” (youtube)

Unfortunately the client has since taken over the landing page, so the below link bypasses that, at the expense of the custom window size… (Art Direction, Concept, Direction, Sound Design, Copywriting, Information Architecture)

Launch Site +

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GoreTex Windstopper Campaign (’06)

billhoran — Fri, 20 Mar 2009 19:27:09 +0000

I came up with this concept to pitch the GoreTex WindStopper business. The idea behind it is that by wearing WindStopper, it feels like a spring day, even though you’re outside in the harsh cold.

The ads would animate with the silhouette moving and the springtime background revealing itself as it went. (Concept, Copywriting, Design)

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PNC Points Microsite (’09)

billhoran — Fri, 20 Mar 2009 01:45:16 +0000

Concept and design of PNC’s points site. The idea is that normal everyday items can add up to big rewards, so I came up with the simple arithmetic animation concept. (Design, Concept, Art Direction)

Launch Site+

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FUSE TV ‘Snot Sniper’ Game : Click Image to Launch : (’05)

billhoran — Thu, 19 Mar 2009 23:40:36 +0000

Interactive game ad I came up with for FUSE TV. Flick the boogers on the annoying celebs and you win! Click image to play. (Concept, Copywriting, Design, Animation, Programming)

Tamiflu Consumer Website (’06-’07)

billhoran — Thu, 19 Mar 2009 18:28:39 +0000

Complete redesign of Tamiflu’s branded consumer website.

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Flufacts.com (’06-’07)

billhoran — Thu, 19 Mar 2009 18:00:42 +0000

Concept and design of Flufacts.com, an unbranded presence for Tamiflu, to make flu education fun.

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Tamiflu “Callin’ Out Sick” Viral Concept (’07)

billhoran — Thu, 19 Mar 2009 17:59:22 +0000

Tamiflu was looking for viral ideas, so I came up with this one: a site that will call out “sick” for you, while also delivering Tamiflu messaging. Enter your info, and who you want to call, and the site does the rest. You can pick humorous voices, and background noises like baseball game, etc. A fun, tongue-in-cheek way to educate people about the flu and Tamiflu. (Concept, Art Direction)

Pokémon “Godzilla” Ad : Click Image to Launch : (’07)

billhoran — Thu, 19 Mar 2009 04:46:51 +0000

PokémonCenter.com was having a sweepstakes to send someone to the Macy’s Thanksgiving Day Parade, where Pikachu was a featured balloon.

The concept I came up with was a twist on a Godzilla-type movie theater trailer, where Pikachu looms menacingly over New York City. Click the image to see the ad. (Concept, Design, Animation, Programming)

AudioFile Tradeshow Poster Triptych (’00)

billhoran — Wed, 11 Mar 2009 00:40:08 +0000

These large-format posters were designed to be set up at a trade-show display at CES. (Photography, Design)

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Philadelphia March Against Bush Poster (’04)

billhoran — Tue, 10 Mar 2009 13:58:44 +0000

Poster concept and design for Philadelphia March Against Bush. I created the “No Bush” graphic by assembling ironic quotes from throughout history. The first is “The leader of genius must have the ability to make different opponents appear as if they belonged to one category. (Adolph Hitler). The “payoff” quote underneath the image is “The price good men pay for indifference to public affairs is to be ruled by evil men.” (Plato)

View PDF +

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