GoreTex Windstopper Campaign (’06)

windstopper_homepage

I came up with this concept to pitch the GoreTex WindStopper business. The idea behind it is that by wearing WindStopper, it feels like a spring day, even though you’re outside in the harsh cold.

windstopper_drilldown

The ads would animate with the silhouette moving and the springtime background revealing itself as it went. (Concept, Copywriting, Design)

windstopper-ad

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