PNC Virtual Wallet Microsite (’08-’10)

Flash microsite created for PNC Bank’s new “Virtual Wallet” offering – a bundle of 3 accounts and unique online tools geared specifically toward young people just starting out.

We hit the streets and interviewed people about their finances. We got photos, videos, quotes, stories – then we created an immersive world where all these things lived together, and told the story of how the Virtual Wallet could help make peoples financial lives better.

The next phase of this project was creating animated demos. We grouped together parts of the Virtual Wallet that made sense together, and created demos that showed a more holistic view of the tool, in a fun, engaging way.

“Everything you need to know about Virtual Wallet in 90 seconds” (youtube)
“Calendar, Bill Pay, & Danger Days” (youtube)
“Moneybar, Wishlist, & Recent Transactions” (youtube)
“Savings Engine & Punch the Pig” (youtube)

Unfortunately the client has since taken over the landing page, so the below link bypasses that, at the expense of the custom window size… (Art Direction, Concept, Direction, Sound Design, Copywriting, Information Architecture)

Launch Site +

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