my name is bill horan and i design experiences.

i’ve been at this for quite some time and if i’ve learned one thing it’s that nice looking design isn’t good for much if nobody sees it. or if nobody gets the message. or if it doesn’t cause anyone to do whatever it is that you want them to do.

i am in the business of persuasion. design is just one aspect of it.

i currently work at razorfish as a senior art director. i also take on side projects so let me know if you need some help.